Farmer's image of and attitudes towards seeds and genetic research since the CAP reform

Florence Gramond

The objective of this research was to identify and understand the changing attitudes and behaviour of French farmers towards seeds and genetic research and how to use the data into order to enhance GM seeds' image.

Farmer's image of and attitudes towards seeds and genetic research since the cap reform.

Florence Gramond IPSOS Agriculture, France

INTRODUCTION

I - The Objectives Of The Research

In the present circumstances and pressure of the environment, it is evident that today's farmers have a new system of values. The aim of this study was to identify and understand the changing attitudes and behaviours of farmers toward seeds and genetic research, since the reform of the CAP.

It was to provide the tools to answer the following question...

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