Social media marketing: It's not all about Facebook

Sam Curtis

With 800 million active users, 50% of whom log on every day, connected to an average of 130 friends, with 20 million app downloads a day, Facebook is where brands are increasingly looking to reach and interact with their customers.

Social media marketing: It's not all about Facebook

Sam CurtisTNS

As brands rush to join the social networking phenomenon, they should be careful not to get caught in the Facebook headlights, but look more carefully at where their customers' attention really lies.

As Facebook signs off on the largest tech IPO in history, largely driven by the promise of a future fuelled by ad revenues, .you could be forgiven for thinking that all paths lead to the social network. With 800 million active users, 50% of whom log in every day, connected to an average of 130 friends with...

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