Mythbuster: The old still has a value

Les Binet and Sarah Carter contend that most people who work in advertising are young, which means many don't have a knowledge of anything that happened beyond the immediate past, and those that do won't mention it in case they appear old.

Mythbuster: The old still has a value

Les Binet and Sarah CarterDDB

Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like our obsession with change.

Anyone who works in advertising and marketing doesn't need to read industry surveys to know that most people who work in this industry are pretty young. That means two things: lots of us don't have much knowledge about anything that happened beyond the immediate past. And those of us that do, don't like to mention it in case we look old.

This lack...

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