'Agrimanager' in France. A study of the behaviour of entrepreneurial farmers towards the information and of the agricultural knowledge-system in the department of Cher

The decreasing number of farms in France has led the participants of the 'agricultural knowledge system', i.e.

'Agrimanager' in France. A study of the behaviour of entrepreneurial farmers towards the information and of the agricultural knowledge-system in the department of Cher

Klaus-Dirk Seibold, Marketingagentur Dr. Seibold KG, Germany

PART 1 - STATEMENT OF THE PROBLEM AND BASIS OF THE STUDY

Agriculture in France is marked by a decreasing number of farms and a scarcity of resources. In view of this situation, the commercially...

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