India's brands go social: insights from the IndiaSocial summit 2012

Preeti Chaturvedi

The IndiaSocial Summit held in April 2012 underlined the burgeoning interest in digital media as a marketing tool in India.

India’s brands go social: insights from the IndiaSocial summit 2012

Preeti Chaturvedi

Following hard on the heels of ad:tech New Delhi, the IndiaSocial Summit underlined the burgeoning interest in digital media as a marketing tool in India.

Usage of social media has been growing quickly in India, and the conference showed that Indian brands are becoming more sophisticated in the way they use it, and getting results from it.

Facebook in India

India has become an interesting market for Facebook, with 50 million active users of the network in the country. Facebook's key developments for advertisers, in particular...

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