Asian consumers, brands and market research: The ESOMAR Asia Pacific Conference 2012
Manfred Mareck
This year's ESOMAR Asia Pacific Conference in Shanghai set out to cover an ambitious array for themes. This report covers some of the highlights, including at the shifting power between Asia and the West, Chinese consumer trends to 2020, the spread of Asian brands, the growth of mobile research and client-agency partnerships and expectations.
The full papers are available here on Warc.
China and the US
The opening key note speech of Mike Chinoy, a former CNN journalist and now Senior Fellow at...