TV, advertising and the iPad: insights from ABC

Geoffrey Precourt

Research by the television network ABC into Americans' TV consumption via tablet devices is the focus of this report from the ARF's annual Re:think conference.

TV, advertising and the iPad: insights from ABC

Geoffrey PrecourtWarc

Welcome to what the ABC Television Network calls the "era of untethered TV" - an ecosystem of media consumption that has taken television out of the living room and put it into viewers' hands - wherever they want to be, whenever they want to watch.

Leading the charge is Apple's iPad tablet. And according to new research from the network, this "potentially transformative force for the media industry" should offer plenty of marketing opportunities.

In fact, "the revolution will be ad-supported," Mark Loughney, ABC Television Network VP/sales...

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