Facing the future: Webcams as a survey tool in China

This paper shows how an automated, artificial intelligence based system of facial imaging can be integrated into an online panel in a manner complementing traditional survey based approaches.

Facing the future: Webcams as a survey tool in China

Alastair GordonGordon & McCallum, New ZealandEric GuSSI, ChinaTim LlewellynnViso, Switzerland

INTRODUCTION

Cultural response to scales, and issues of collecting accurate emotional response from consumers in China and other growth markets, have become of increasing concern as such markets expand in importance to global marketers. Apparent difficulties in cost-effectively collecting accurate emotional feedback in surveys impact the perceived viability of online research, and are central to the future of our industry. In this paper we argue that new technologies are increasingly coming on stream, allowing assessment...

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