The Rise of Micro-Multinationals: How a new breed of companies powered by the internet adds value to the market research industry

This paper explores the development of a new breed of market research companies that are global from the start, powered by the internet and able to respond quickly to research requests.

The Rise of Micro-Multinationals: How a new breed of companies powered by the internet adds value to the market research industry

Amit Gupta and Terry SweeneyCross-Tab Marketing Services, India

How many times in the past few years have you heard, "I need some research done faster, cheaper and with higher quality using the latest research techniques" from your clients? How many times internally have you heard, "how are we supposed to get this done at that cost and still maintain a profit and some research integrity?" How have businesses in the MR industry been able to supply...

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