Audi: Intelligence

This campaign launched the Audi A6 in the US. The brand owner faced the challenge of holding its own against larger rivals Mercedes and BMW.

Audi: Intelligence

Challenge

Sell more for more

Audi is on a roll. The brand has successfully launched the A5, A4 and Q5. Brand metrics have hit all-time highs. Sales records continually have been broken. And the brand has made significant market share gains. But the work to establish Audi as a true player in the luxury car market wasn't done. The next challenge we faced was moving the brand up market – selling bigger cars at higher prices.

A critical component to this success was the launch of the all-new Audi A6. Breaking into the C-Segment (the mid-size luxury sedan...

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Insights Team
Bray Leino

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