Audi: Intelligence
Challenge
Sell more for more
Audi is on a roll. The brand has successfully launched the A5, A4 and Q5. Brand metrics have hit all-time highs. Sales records continually have been broken. And the brand has made significant market share gains. But the work to establish Audi as a true player in the luxury car market wasn't done. The next challenge we faced was moving the brand up market – selling bigger cars at higher prices.
A critical component to this success was the launch of the all-new Audi A6. Breaking into the C-Segment (the mid-size luxury sedan...