PACCAR Parts: Communication Targeting Program
Summary
PACCAR is a global technology leader in the design, manufacturing and customer support of premium medium and heavy duty trucks under the Kenworth, Peterbilt and DAF brands. PACCAR Parts Division is the aftermarket parts provider that delivers its products and services to customers worldwide through their extensive Kenworth, Peterbilt and DAF dealer network of nearly 1,800 locations worldwide. PACCAR Parts invests a significant amount of dollars to provide marketing tools and support for its dealer network, to sell parts purchased from PACCAR Parts. Limited dealer end-user insights caused the marketing communications messaging and targeting...