Kinect for Xbox 360: You are the Controller

Following the successful launch of the Kinect - the voice and motion sensor controller for games console Xbox 360 - the goal for Microsoft in 2011 was to reach an audience beyond the Xbox's traditional core gaming group.

Kinect for Xbox 360: You are the Controller

Business Situation and Campaign Objectives

In January 2011, we were reflecting on a very successful launch for Kinect that drove all key metrics and resulted in sales of 8 million units in 60 days. As a result, Guinness World Records awarded Kinect for Xbox 360 the title of Fastest-Selling Consumer Electronics Device—outstripping sales figures for both the iPhone and the iPad after their respective launches, as well as for the Wii after its earlier launch in 2006. Coming out of this launch, we immediately needed to start planning for the next holiday...

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