Content not volume - how to make social media data more constructive

Peter Dann

Peter Dann of The Nursery looks at social media monitoring, which has focused on ROI measurement, but suggests that as research data it can be misleading with small samples and unreliable analysis.

Content not volume – how to make social media data more constructive

Peter DannThe Nursery

Stand up

Sit down if you are planning to spend less resources on Social Media this year.

Sit down if you are absolutely certain that you are getting a good return on that investment.

Sit down if you think your organisation does a good job of understanding conversations about your brands in social media.

Well, the good news is that you are not alone – in fact this little survey correlates nicely with eConsultancy's own Social Media Report from November.

Client organisations expecting to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands