Google Game Platform Alignment

Geoff Greenblatt and Sam Kerr

Analysis of Google's planned strategic alignment of its social and mobile gaming platforms. The search giant wants to allow developers to be able to port their games to Google with easier accessibility, enhancing user experience.

Google Game Platform Alignment

Geoff Greenblatt and Sam Kerr

Background

In early March, Google announced that it would be uniting its social and mobile gaming platforms to create a unified experience. The vision is, in theory, to become beneficial to players and developers alike, allowing both to take advantage of Google technology in order to enhance gameplay; players will be able to utilize social-based features while having access to a singular form of play no matter where they are, and developers will be able to port their games to Google with easier accessibility while enhancing gameplay itself and feeling confident...

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