Brands and India's online consumers: Insights from ad:tech New Delhi 2012

Preeti Chaturvedi

This report from the ad:tech event held in Delhi featured big-brand speakers on how they were adapting their strategies to the new media landscape.

Brands and India's online consumers: Insights from ad:tech New Delhi 2012

Preeti Chaturvedi

India's online marketing sector is growing quickly. With 112 million internet users, online is becoming an important channel to the country's marketers.

The second ad:tech to be held in Delhi featured big-brand speakers discussing how they were adapting their strategies to the new media landscape.

The state of the internet in India

Gian Fulgoni, CEO, comScore, provided a detailed analysis of the internet and digital media in India and how it was poised for growth. He talked about monetization of the internet from an advertising...

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