The real story... behind Japan's sad young men
Dave McCaughanMcCann WorldGroup Asia Pacific
You were born just after the bubble economy ended. You started work and then the Lehman Shock happens. You live in the era of the carnivorous woman. Maybe you're just getting used to that world and then the Tohuku earthquake creates a whole new round of depression.
It does not sound like a great life, but for many men in their 20s that has been and is the story of their lives.
Think of Kenji, a typical 25 year old. For his whole life his...