The real story... behind Japan's reputation

Dave McCaughan

The trio of disasters in 2011 of earthquake, tsunami and radiation has struck Japan hard but what of the reputation of brand Japan? General attributes of Japan and Japanese people were seen as resilience, calm and efficiency.

The real story… behind Japan's reputation

Dave McCaughanMcCann WorldGroup Asia Pacific

The triple whammy of earthquake, tsunami and radiation has struck Japan hard but what of the reputation of brand Japan? The real answer is that people around the world are divided between ongoing admiration and deep concerns.

On March 12th like so many people in Japan my email inbox was choked with well wishers offering hope and assistance from around the world. One of the first that I read was from a colleague who leads strategic planning for our clients in Chile. She kindly sent me a...

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