Procter & Gamble Connect+Develop goes internal
Lisa Popyk
Campaign Details
Brand owner: P&GBrand: P&G Connect+DevelopCampaign duration: Up to 3 monthsCountry: GlobalMedia budget (USD): N/AChannels used: N/A
Executive summary
P&G had set itself a company-wide innovation goal. Key to the achievement of this goal was employee understanding, involvement and adoption of a group programme and philosophy, known as Connect+Develop. But surveys showed that all three were experiencing some degree of waning.
This case study of internal communications outlines how the company embarked on an initiative to re-connect P&G leadership and...