Responsible Mobility: 100,000 accidents that saved 100,000 lives
Vidyadhar Kale, Vishal Jacob, Anthony Pereira, Lavita Vaikul and Peter Nadar
Campaign Details
Brand owner: Vodafone IndiaAgency: Maxus InteractionBrand: Vodafone IndiaCampaign duration: N/ACountry: IndiaMedia budget (USD): Up to $500kChannels used: Internet – display, Online video
Executive summary
Vodafone India launched a campaign to create awareness of the need to use mobile phones more responsibly. A target of generating at least 50,000 pledges was set to evaluate the behavioural changes achieved by the campaign.
With the insight that 'Experience is...