MY12 Subaru WRX STI: Pure Performance
Michael Davidson, Peter Brough and Julia Morris
Campaign Details
Brand owner: Subaru CanadaAgency: DDB Canada, TorontoBrand: MY12 WRX STICampaign duration: 1-3 yearsCountry: CanadaMedia budget (USD): $1m - $3mChannels used: Internet - display, Internet - general, Internet - microsites, widgets, Magazines - consumer, Newspapers, Online video,Point-of-purchase, in-store media, Print - general, unspecified, Social media, Television, Word of mouth and viral
Executive summary
Canadian sales of Subaru's WRX STI had been flat over the previous 12 months. With an all-new design and dramatically...