The Sun: Football Legends
Shana Pearlman
Campaign details
Agency: JamBrand: The SunBrand Owner: News InternationalCampaign Duration: up to 3 monthsCountry: UKMedia Budget USD: Up to $500kChannels Used: Newspapers, Games and competitions, Internet - display, Social media, Word of mouth and viral.
Executive summary
The Sunhas the biggest readership of any English-language newspaper in the world. But like all newspapers, it's dealing with the questions of how to monetise its content in the digital age and how to supplant income lost to declining circulation. With these challenges...