Saffolalife: The present of a healthy heart

Monaz Todywalla

Saffola, the edible oil brand owned by Indian consumer goods group, Marico, had established itself as an oil that's good for the heart.

Saffolalife: The present of a healthy heart

Monaz Todywalla

Campaign details

Brand owner: MaricoAgency: Madison CommunicationsBrand: SaffolalifeCountry: IndiaChannels used: Internet - microsites, widgets, Mobile and apps, Newspapers, Outdoor, out-of-home, Public relations, Television, Word of mouth and viral

Executive summary

Saffola, the edible oil brand owned by Marico, the leading Indian consumer goods group, had established itself as an oil that's good for the heart. However, it was entering newer categories and formats and needed to retain and strengthen its core equity of heart care. Rather than being seen as a therapeutic...

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