Volkswagen India: From challenger to champion in one year
Deepa Jatkar
Campaign details
Brand owner: Volkswagen IndiaAgency: MediaCom IndiaBrand: VolkswagenCountry: IndiaChannels used: Branded content, Cinema, Direct marketing, Email marketing, Events and experiential, Internet - display, Internet - general, Internet - microsites, widgets, Internet - search, Magazines - business, trade, Magazines - consumer, Mobile and apps, Newspapers, Other and ambient media, Outdoor, out-of-home, Print - general, unspecified, Radio, Sponsorship - event or property, Sponsorship - media, Television
Executive summary
For Volkswagen India, being one of the late entrants into the world's second...