Dell Alienware: Are you game?
Anita Devraj Mookerjee, Deepa Sudhakaran and Siddharth Rai
Campaign details
Brand owner: Dell IndiaAgency: MediaCom IndiaBrand: Dell AlienwareCountry: IndiaChannels used: Branded content, Magazines - consumer
Executive summary
Dell's Alienware machines are among the best gaming systems available: the Dell M15x is the world's most powerful gaming laptop. The brand's challenge was to convince a niche target audience, who spent all its time gaming rather than consuming media, of the machines' value? Rather than buy into traditional media, this campaign created India's first magazine specifically for serious...