National Depression Initiative: The Journal - a new paradigm for mental health

Simon Sievert and Emma Popping

New Zealand had the second highest rate of depression in the developed world. In response, the National Depression Initiative was created by the Ministry of Health.

National Depression Initiative: The Journal - a new paradigm for mental health

Simon Sievert and Emma Popping

Campaign details

Agency: DraftFCB New ZealandBrand: National Depression InititativeBrand Owner: Ministry of Health New ZealandCampaign Duration: 1-3 yearsCountry: New ZealandMedia budget ($USD): 1m-3mChannels used: Direct marketing, Email marketing, Internet – display, Internet – general, Internet - microsites, widgets, Internet - search

New Zealand held the unenviable record of having the second highest rate of depression in the developed world. In response, the National Depression Initiative was created by the Ministry...

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