GoJiyo.com: The world's first browser-based online 3D virtual world
Karishma Kirpalani
Campaign Details
Brand owner: Godrej IndustriesAgency: Customer Centria Enterprise SolutionsBrand: GoJiyoCampaign duration: 1-3 yearsCountry: IndiaMedia budget (USD): $1m-$3mChannels used: Website, online services, Branded content, Direct marketing, Email marketing ,Events and experiential, Games and competitions , Internet – display, Internet – general, Internet - microsites, widgets, Internet – search, Online video, Social media, Television,Word of mouth and viral
Executive summary
This case study explains how the $2.6 billion Godrej Group created a 3D interactive platform in a...