Temaikèn Audioguides
Marina Pen and Guadalupe UrriticoecheaPonce
Campaign details
Brand owner: FundationAgency: PonceBrand: TemaikènCampaign duration: Up to 3 monthsCountry: ArgentinaMedia budget (USD): Up to 500kChannels used: Email marketing, Events and experiential, Internet - general, Internet - microsites, widgets, Outdoor, out-of-home, Radio, Television
Executive summary
This is the story of how the visitor experience at the Temaikèn biopark in Argentina was transformed. The biopark is an institution that combines the goals of a botanical garden, a zoo, an aquarium and a natural history and anthropology museum.
The...