A transitional point of media consumption: From 'we' to 'me' media: The need for research to understand change

Sara Sheridan

This paper argues that current media research models are broken, and that there is a need to fix them.

A transitional point of media consumption: From 'we' to 'me' media: The need for research to understand change

Sara SheridanFirefish

1 The challenge in researching media consumption

Strange fascination, fascinating me Changes are taking the pace I'm going through.

David Bowie, 'Changes'

AS AN INDUSTRY, we face a challenge for research to meaningfully 'measure' audiences in the content they consume as they continue to move further from traditional linear TV into a world of digital content which can be consumed across a range of platforms, places and times.

Although this challenge is not new, it is relevant...

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