Speed Read - Plan for market success

In Marketing Planning by Design, Dr Ralf E Strauss highlights the need for the planning discipline to be placed at the very heart of an organisation.

Speed Read - Plan for market success

James DevonMBA

This Speed Read was originally published in Admap – April 2012 issue.

In Marketing Planning by Design, Dr Ralf E Strauss highlights the need for thorough planning, structure and systems to put the discipline at the very heart of an organisation. He presents a holistic and comprehensive view of the entire process, brought to life through some real-world examples.

Marketing Planning by Designis intended as a blueprint for marketing success in an increasingly challenging environment. Dr Ralf E Strauss is global head of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands