Speed Read - Plan for market success
James DevonMBA
This Speed Read was originally published in Admap – April 2012 issue.
In Marketing Planning by Design, Dr Ralf E Strauss highlights the need for thorough planning, structure and systems to put the discipline at the very heart of an organisation. He presents a holistic and comprehensive view of the entire process, brought to life through some real-world examples.
Marketing Planning by Designis intended as a blueprint for marketing success in an increasingly challenging environment. Dr Ralf E Strauss is global head of...