Point of view: Valuing analytics
Joe MandeseMediaPost
For much of its history, the advertising business could loosely be described as being in what some pundits have described as the 'attention economy'.
We didn't always call it that, but that's fundamentally what advertisers and agencies were vying for: the attention of consumers to their brands.
Of course, that was easy during advertising's Golden Years, when there were only a few media options, and a relatively limited number of brands competing for the consumer's attention, but that began to erode in the 1980s with the emergence of multichannel television, and it...