Customer value strategies. Developing research techniques at a multi-country level

Anna Rita Bagliono Hadjigavriel

As competition for business becomes more and more intense in the Middle East region, delivery of quality customer service has become a major goal for many companies in the region.

Customer value stratagies. Developing research techniques at a multi-country level

Anna Rita Baglioni Hadjigavriel Director AMER World Research Limited, Cyprus

INTRODUCTION

Economic pressure, a higher level of consumer sophistication in the market and, ultimately, more severe competition have induced the most alert companies in the Middle East and North African region to look at customer satisfaction as one of the main indicators to be considered for their strategic planning.

In this context it is important to develop customer satisfaction measurement techniques which take into account the cultural...

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