Meaningful marketing: Satisfy human needs

Anna Hartelius

Maslow's Hierarchy of Needs pyramid can provide a checklist for brands which aspire to become meaningful.

Meaningful marketing: Satisfy human needs

Anna HarteliusAIS London

Brands should consider how they fare in meeting Maslow's Hierarchy of Needs pyramid when creating a meaningful marketing strategy.

Apple made a $46.3 billion profit in the fourth quarter of 2011, a tech industry record. Its brand was worth the same as Peru's GDP in 2011, according to Millward Brown, making it the world's most valuable brand. In the same study, Nokia plunged 38 places down the list, to number 81. It lost $1.4 billion in 2011.

Apple and Nokia sell the same types of products. So why is there such...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands