Evaluating social media: The value of a Facebook fan
Steve SmithStarcom MediaVest Group
Understanding how people experience brands on Facebook and then go on to recommend a brand is critical in developing a social strategy.
With around 175 million people logging onto Facebook every day, according to Facebook, the social network offers brand owners significant opportunities to attract, engage and interact with people in real time, through posts, videos, competitions, games and other content, depending on what they want to achieve.
However, a question which marketers and advertisers have been grappling with is, how can the value of a...