Warc International Ad Forecast 2011/12, November 2011

Suzy Young

In Warc's International Ad Forecast for 2011/2012, global adspend (based on 12 key markets) is expected to increase +3.2% in 2011, followed by a further rise of +4.9%.

  • With forecast inflation taken into account, this equates to a drop of –0.3% in 2011 and a rise of +2.5% in 2012.
  • Compared with the July forecast, all countries show downgrades with the exception of Russia, Canada and Japan.
  • This is largely due to volatile global economic conditions, with concerns about the eurozone weighing particularly heavily on both investor and consumer confidence.
  • Forecasts contained in this report are based on the assumption that the threat of a sovereign default in the eurozone will recede in early 2012....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands