Warc International Ad Forecast 2010/11, November 2010

Suzy Young

This presentation covers Warc's International Ad Forecast for 2010/2011 over 12 major markets.

  • The data suggests that adspend expects to grow by 4.8% in 2010 and 4.5% in 2011, driven by the strong performance of Brazil, Russia, India and China and the recovery of television in the established markets.
  • Internet will grow the fastest, increasing by 15.1%, while magazines and newspapers will be the biggest losers....

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