Growth in global consumer markets: Developing strategy for where and when

Jeffrey Hunter

This presentation describes an approach that can be used to create a global growth strategy for consumer packaged goods.

Growth in global consumer markets: Developing strategy for where and when

Jeffrey Hunter

BACKGROUND

There is a growing need for more holistic and strategic ways to think about global growth. There is clearly a need for companies to look to other markets to expand their businesses. Many of the frameworks for considering growth are simplistic. BRIC (Brazil, Russia, India, China) is one phrase that has been used a lot, while MINT (Mexico, Indonesia, Nigeria, Turkey) is a relatively new term. It is good that the view is broader than just BRIC, but based on work done over the past few...

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