PepsiCo10: How a drinks company became a global tech incubator

A report from the 2012 SXSW Interactive conference, discussing a PepsiCo presentation. The firm has launched its PepsiCo10 initiative globally: this is an incubator programme in which PepsiCo collaborates with start-ups.

PepsiCo10: How a drinks company became a global tech incubator

Hamish McKenzie

At the South By Southwest Interactive conference in Austin, Texas, PepsiCo announced that it would extend its tech start-up incubator programme, PepsiCo10, to Brazil and India.

First launched in the US in 2010, PepsiCo10 invites start-ups to compete to take part in an incubator programme that allows them to work with its brands and wins them valuable experience. It seeks to identify the most promising start-up companies and matches them with PepsiCo brands to deliver pilot programs of their technologies while receiving mentoring and support from industry...

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