Green buying behaviour - Global online survey strategic analysis

According to ‘Green Buying Behaviour - Global Online Survey’ price and quality are the most important factors in buying decisions but green descriptors are significant, particularly for women.
Regional differences include high interest in green issues in Brazil, China, India, and Germany; and high interest in “local” products in the US. Consumers find labels confusing, with “locally sourced” deemed trustworthy but “Fair Trade” and “Organic” viewed sceptically. However, between 40-50% of consumers are willing to pay more for “natural”, “organic”, “free range”, or “Fair Trade” products. Effective green brands will demonstrate social responsibility, use celebrity endorsement and work with governments to clarify labelling and certification....

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