Mobile marketing, Ford and the next wave of technology: Insights from the Mobile World Congress 2012

This report from the 2012 Mobile World Congress opens with a summary of a panel discussion on mobile marketing.

Mobile marketing, Ford and the next wave of technology: Insights from the Mobile World Congress 2012

Scott SeabornOgilvy Group UK

The Mobile World Congress can be an exercise in information overload – lots of mobile people talking about mobile stuff. But the 2012 Congress was different: there was an opportunity to hear from a wide variety of non-mobile companies on how they were using mobile.

Mobile marketing insights

It seems that pretty much every company in every sector is thinking about mobile these days.

Many of the sessions were in general agreement on how we are starting...

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