New frontiers in research: Heineken, Standard Life, GfK NOP and BrainJuicer at Online Research: Now and Next

Joseph Clift

A report from Online Research: Now and Next, a Warc conference held in February 2012. Presenters at the event suggested that major trends are reshaping the market research industry, from the rise of mobile and social to the dawn of the era of "big data".

New frontiers in research: Heineken, Standard Life, GfK NOP and BrainJuicer at Online Research: Now and Next

Joseph CliftWarc

As digital devices become more and more embedded in consumers' everyday lives, market researchers are using an ever-greater variety of online techniques. Keeping abreast of latest developments in digital has therefore become a crucial concern for many in the industry.

It was with this in mind that Warc organised its Online Research: Now and Next conference, which was held in London in February 2012. On the day, speakers presented their own best practices for combining online with traditional MR, engaging...

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