The end of inefficiency

Melanie Howard

Strong trends often multiply into a number of sub-trends that, while related, acquire a life of their own.

The end of inefficiency

Melanie HowardFuture Foundation

Consumers are seeking easier ways to make decisions, and it's time for suppliers to assist them.

One of the fascinations of being in the futures game is watching how trends emerge and mature over time. Often they overlap and combine with others to create new phenomena. Strong trends often multiply into a number of sub-trends that, while related, acquire a life of their own. 'The End of Inefficiency', newly hatched from our trends laboratory, nVitro, is potentially a significant outcrop of 'The Quantified Self' (Market Leader,December 2010), itself arising from...

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