Career development: Moving to a new sector

Grant Duncan and Jonathan Harper

Many businesses are looking outside their own industries for marketing talent. This is an excellent opportunity for marketers to swap sectors and broaden their careers.

Career development: Moving to a new sector

Grant Duncan and Jonathan HarperSpencer Stuart

Many businesses are looking outside their own industries for marketing talent. This is an excellent opportunity for marketers to swap sectors and broaden their careers. But it is not easy. This extract from a report by Grant Duncan and Jonathan Harper looks at the challenges facing the transitioning marketer.

Early in 2011, together with colleagues from the global Spencer Stuart Marketing Officer Practice, we interviewed 39 CMOs and a few senior hiring managers from around the world to hear their first-hand experience of making...

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