Editorial: Doing well by doing good
Judie Lannon
A surprising number of people on Desert Island Discs have a fondness for Yale mathematics professor Tom Lehrer's zany satirical songs with such titles as 'The Old Dope Peddler', the last line of which is 'doing well by doing good'. Such is the wonder of the English language that the phrase is instantly recognised as satirical in the song but perfectly reasonable in the context of what many companies are now doing.
Unilever has been in the vanguard of sustainable marketing and in the lead article in this issue Keith...