Social media disasters: seven lessons for brands
Low Lai Chow
What can brands learn from the ever-growing list of #fail moments? Speaking at Social Media Week Singapore, Daniel Lee, Euro RSCG’s regional digital director for Southeast Asia, drew seven important lessons for brands from recent social media disasters.
Lesson 1: Using a tragedy or trending topic to gain exposure is likely to backfire
In early 2011, as the world followed the uprising in Egypt using the hashtag #Cairo, fashion designer Kenneth Cole decided to join in with his update on the situation:
The Twittersphere reacted with indignation about...