Social media disasters: seven lessons for brands

Low Lai Chow

This article highlights seven important lessons for brands using social media, based on a series of real-life social media disasters.

Social media disasters: seven lessons for brands

Low Lai Chow

What can brands learn from the ever-growing list of #fail moments? Speaking at Social Media Week Singapore, Daniel Lee, Euro RSCG’s regional digital director for Southeast Asia, drew seven important lessons for brands from recent social media disasters.

Lesson 1: Using a tragedy or trending topic to gain exposure is likely to backfire

In early 2011, as the world followed the uprising in Egypt using the hashtag #Cairo, fashion designer Kenneth Cole decided to join in with his update on the situation:

The Twittersphere reacted with indignation about...

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