Digital planning: Global reach, local success

Adam Sefton

Not only does local culture often dictate how we use technology, but at the same time, technology is helping redefine what is meant by local.

Digital planning: Global reach, local success

Adam SeftonR/GA London

The internet has connected the globe, but has created ever more fragmented communities defined by local culture and interests.

It is often assumed that the internet has created a truly global community; a hyperlinked tribe united in belief, attitude, culture and behaviour through its common connection to the world wide web. While this can be a hypnotising view, it is ultimately dismissive of thousands of years of local culture, and the importance this has in shaping behaviour.

Not only does local culture often dictate how we use technology, but, at...

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