Point of view: We need a CEO of planning
John WoodwardPublicis Worldwide
I was at a dinner recently for all the 'dirigeants' of Publicis Groupe in France, including people from Saatchi, Leo Burnett, the various media companies, Digitas, design companies, and MS&L, our PR company.
When you look around a room like that, it is clear that within the big agency groups, client teams increasingly exist across silos. I suspect, in fact, that for many people in the Big Four (and certainly on the international teams that service global clients), the client group they belong to defines them more...