Agency trading tasks demystified

Ken Beaulieu

This article summarises the ANA white paper on agency trading desks: what they are and how they work.

Agency trading tasks demystified

Ken Beaulieu

Ask a group of marketers for their opinions on "agency trading desks" and you will likely be met with a collective, "Huh?" While trading desks have been around for about four years, little has been done to educate the marketing community about their potential benefits.

"I found the extensive lack of awareness of agency trading desks shocking," admits Bill Duggan, group executive vice president at the ANA. "Why? That remains a mystery to me. Historically, when agencies have offered new services, those have been loudly promoted. Not so here."

That prompted the ANA to...

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