Measuring audience reaction in the UK

Liz Landy and Richard Windle

This paper deals with the measurement of audience reaction - what viewers think of the television programmes they watch - which is monitored on a continuous basis by broadcasters in the UK.

Measuring audience reaction in the UK.

Richard Windle andLiz LandyRSL-Research Services Limited, UK

INTRODUCTION

The idea that audience appreciation should be monitored on a continuous basis was born out of the realisation that the size of the audience is not the only criterion that is important. While it has been argued that people only watch programmes that they enjoy previous work has shown that there is not a direct correlation between audience size and audience appreciation - if there were there would be no point in studying audience appreciation on a continuous basis. It has also been...

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