Consumer buying behaviour in the recession: Global Online Survey

Consumer Buying Behaviour In The Recession: Global Online Survey’ reports that quality and price were the key purchasing drivers in 2011, followed by ‘availability’, ‘recommendation’, ‘brand name’ and ‘packaging.’ Word of mouth is especially important in China, India and Brazil.
While consumers in the US and UK have reduced credit card usage and do more discount shopping. Increased savings are reported in India, Brazil and the US. Consumers use the internet and smartphones to comparison shop and download coupons and discounts; but 47% of respondents enjoy window shopping. Key themes for marketers are finding the right price/quality ratio, emerging economies, online and mobile shopping and peer reviews....

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