The German Example: Technical Innovations In TV Audience Research
Robert Nicklas GfK Fernsehforschung Nrnberg, Germany
CHANGES IN THE GERMAN TELEVISION MARKET
The changes in the market are setting down the requirements for the development of the innovations of an TV audience research system (see Figure 1). The aim is to briefly illustrate just what these changes have been in recent years as seen from the viewpoint of a German TV audience research institute, as starting points for...